someone asks me how to write an autoresponder or broadcast email, the first
thing I tell them is that there’s not a simple answer.
I can give you a basic outline. But
there are several things you’ve got to realize before you attempt to write one yourself.
of all, it’s not easy to write effective
autoresponders and emails that actually work. Emails that get people to click-through to your monetizing
page. Or whatever page you’re trying to
send them to.
fact, it’s downright difficult.
you ever gotten enthused and hyped up about something? Maybe a business opportunity. Or a new workout and diet program. Maybe even a new relationship.
then the work begins right? And after
that honeymoon period when the initial excitement has carried you along,
reality sets in.
when you realize that what you were so energized about is going to take some
work. Probably a lot of work. Maybe more work than you bargained for.
so often … when faced with the realization of how much effort it is going to
take … many people simply throw up
their hands in disgust and give up.
this kind of reminds me of what happens when someone wants to know how to write
an autoresponder or broadcast email.
autoresponders and emails to be effective … to get the click-through to
whatever sales or monetizing page you want or even to simply get them back to
your site … there’s an almost magical
formula to follow.
you can’t learn it overnight or by
reading an article. It took me more than a year to learn how to write them and I was
already a trained copywriter!
yes, I can give you instructions on how to write an autoresponder or broadcast
email. But I could write a small book
while doing it. So I won’t do it here.
I have written a series of articles which are all on this site. Its's my 10-Step Master
Formula for writing killer autoresponders and emails. A mini-course on
how to write them.
… of course … mastering those steps is a different story.
first thing you’ve got to determine before writing an autoresponder or
broadcast email is what’s the purpose? What’s the
intent of your autoresponder or email?
it to deliver content … like a
newsletter or blog link … to someone who’s subscribed because you’re the
expert? Offering them more information
about what they’re interested in.
is it to get a click back to your
sales or monetizing page? The page that
sells your product or service and closes the sale.
intentions. Two different kinds of
Another thing that dictates how to write an autoresponder series is where you're at in the series. The initial “Thank You” autoresponder is much different than the 10th and final one in a series. And both are completely different than the ones in-between.
Rather than write out a set of instructions here … with no idea of what your intent is … I recommend you check out my series of articles on How To Design A Marketing Email.
This is basically a FREE online course worth $1000's of dollars ... millions to some people ... and will reveal to you exactly how to write an autoresponder series or a broadcast email series.
It'll also help you determine whether you want to teach yourself how to write an autoresponder or broadcast email series. Or hire me.
Please feel free to browse through my site to learn a whole lot more about email and autoresponder marketing, online marketing, list building, copywriting or even just to read my blog.