Autoresponder services are offered by a number of companies that provide a wide array of options, outstanding service
and competitive pricing. Each has their own advantages and
I’m still amazed at the evolution of the direct marketing industry. You know ... if you're a certain age ... how it used to be. Mail an offer … or several offers … to someone in an envelope.
With a stamp on it. Sometimes the stamps were the best part. Tell
them about your product or service. And
get a desired response.
that response is an actual sale or just to get someone on their mailing list, the basic
formula hasn’t changed for more than a hundred years. And long before email existed, the money was always in the list.
you old enough to remember the days when your mailbox … you know, envelopes and
boxes and magazines and stuff … was full of “junk mail” every time you opened
it? Well, I am. Some days, mine still is.
takes me back to when I was a kid. Longer
ago than I care to admit. Even at a
young age, I loved it. I loved the
I managed to end up on a on a lot of mailing lists usually because I had
responded to earlier offers. I eagerly looked
forward to the many product mailings that showed up in our mailbox every day. Especially if my name was on it.
did I receive so much so-called junk mail?
Because those advertisers knew that mailing
good offers consistently to people who were on their lists was a goldmine.
fervor for receiving the offers that junk mail offered never left me. Heck, I even got into the business. The modern-day version.
I grew up and learned more about the direct-mail business, I realized just how
much money those companies were investing in their mass mailings. The mailing costs were astronomical in a lot
sometimes, those mailings were duds. Even despite testing. Resulting in a huge loss for the mailer.
got me thinking how much the direct-mail business … even though it still exists
albeit on a smaller scale … is a lot like email and autoresponder marketing today. But oh, do we have it so much better.
Mass mailings … by email … can be sent out to thousands, tens of thousands and more at a minimal cost thanks to several excellent autoresponder service.
It almost doesn’t seem fair if you were part of the business before email was invented. And that’s only 20 years or so ago.
And in email, if your mailing is a dud, who cares? It didn’t cost anything to send out the email. In fact, in most cases, it was sent out automatically.
know, there are some setup expenses and some ongoing costs but autoresponder services require only a fraction of
the investment direct-mail marketers used to make in a mailing.
Autoresponder services allow an online marketer to set up a series of emails … usually 7 to 10 per series … and then send those emails out on a pre-determined schedule.
They can be sent daily, every few days or
with an even longer duration between each email.
idea is to nurture a relationship, encourage initial sales and then repeat
sales. If you read my Autoresponder Marketing article, you’ll
learn that there’s a difference between email writing and autoresponder writing.
are designed to develop a relationship with a prospect after they’ve contacted
you … usually for something they can get free.
In return, they give you their email address.
Email marketing … in my experience … usually doesn’t involve autoresponders. They're what we call broadcast emails.
They're timely, original emails written to
customers … people who’ve already bought from you … to acquire additional
sales. Repeat sales.
Broadcast emails may refer prospects to a new blog post, a new or additional product,
or a link to an affiliate product.
are a number of companies online that provide all the autoresponder services you need to
build your email list, mail to that list, and handle everything involved. For a very reasonable cost for what you get.
best autoresponder services are:
My Review of My Top Three Autoresponder Services
not going to go over all the services listed above. If you want to learn about the ones I don’t
talk about below, Google the ones above and see what they have to offer.
on this review helped me decide which service I was going to use for this
website. I would recommend you do your
due diligence and check them out for yourself.
didn’t provide pricing information here.
Pricing is competitive among the companies and I suggest you make the
1. AWeber – Generally
recognized as the pacesetter in the email and autoresponder marketing
world. It is highly recommended by many successful email marketers.
Jill Winder … popular blogger for “The
Prairie Homestead” … credits AWeber with helping her grow her email list to
over 60,000 strong. She turned to email
marketing after she was penalized by Facebook for something and lost a huge
amount of traffic.
AWeber does a great job of scheduling
follow-up emails for subscribers.
Regardless of how many subscribers join and when, they’ll be placed in
the proper sequence with the proper interval between messages.
AWeber’s interface is relatively
simple. It’s easy to get set up and
scheduled. They guarantee that 99% of your emails will land in your prospect’s
A feature I like. You can automatically create emails from your latest blog post. And they have a drag-and-drop editor that simplifies the design process.
AWeber is the service I've used over the last few years. I love the tools that help you create your own opt-in forms or pop-ups and easily add them to your site.
Customer support is outstanding. They have more than 700 templates you can use
to design your emails. You can even get
custom ones designed. But you can’t
upload files to your messages.
I like what they say on their home page. “Why Do 100,000+ Email Marketers Trust Aweber?”
2. MailChimp – Has one big
selling point. It’s free for your first 2,000 subscribers. But if you’re looking at building a
sizeable list, that’s not really a good
reason to go with them.
Changing your service once you’re set up
is a tricky move. It may disrupt your
email flow and cost you customers. Oh,
one more thing. You can’t set up autoresponders on their free service anymore.
MailChimp doesn’t provide support for those
free customers either. But its interface
is user-friendly and attractive. Even
their website is visually appealing.
You can also connect your store to one
of MailChimp’s many e-commerce integrations.
Create targeted campaigns, automate product follow-ups, and send
A drag and drop designer, built-in photo
editor and a wide variety of pre-designed templates let you design original one-of-a-kind
MailChimp has some negatives though. The interface may take time to load. All of your messages will feature their
logo. And you don’t get the option of
importing your own templates to their system.
Nonetheless … despite the negatives … it’s easy to use and a popular choice.
3. Sendlane – Although a
newer and less well-known option, Sendlane was designed by email marketers for email marketers.
It allows you to send newsletters,
design attractive email campaigns and provide the analytics to track whether
your emails are working or not. You can
automate your campaigns based on personal and behavioral data from your customers.
Sendlane also helps create gorgeous
landing pages within minutes. They
provide a drag and drop page builder.
Sendlane is a newer service recommended to me by a business
affiliation who is really high on it. He speaks highly of it.
ultimately chose AWeber to provide my autoresponder services. Check each site out and compare prices and
you’re a beginner, MailChimp is a good way to go due to its user-friendly
interface, excellent support and service and ease in getting up and getting
AWeber allows more
options to customize your offerings and would be my choice if you’re not a beginner.
The information I’ve received from AWeber … success stories and ideas …
in email and ebook form were invaluable in making my decision. All I had to do was give them my email.
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