How To Design A Marketing Email - Step 1

How To Design A Marketing Email Step 1 is the first step of my 10-Step Master Formula … the 10 crucial steps … that I use to create killer autoresponders and broadcast emails for my clients and myself.

So what's the next big idea? ...

Some of you may be old enough to remember the TV show on CNBC called “The Big Idea with Donny Deutsch”?

Maybe you do.  Probably you never heard of it.

Unfortunately, I discovered it too late.  It was off the air not too long after I started watching it.

It ran from 2004 thru 2008 and judging from the episodes I saw, it was an interesting show.  

Highly motivating for people in business and investing.  For entrepreneurs and would-be entrepreneurs.

Donny told the stories of successful men and women who’d made it big in business and finance.

He would talk about the moment when these successful people said to themselves that there’s got to be a better way

Their big idea.  To do something.  To maybe solve a problem. 

And then how they used that “big idea” to construct their dream businesses.  And their dream lives.

I was always fascinated by “the big idea.”

And that’s kind of like the first step in my 10-Step Master Formula for writing killer emails and autoresponders.

Target One Specific Want, Need, Desire or Problem That Your Prospect is Experiencing - The Big Idea.

This is actually not that hard to do.  You can take it right from your sales letter. 

Simply start with the biggest one.  Write your whole email about that one big thing.

Then position your product or service as the answer to that specific want, need, desire or problem.

By the way, what are broadcast emails?  They’re emails that are sent out one by one.  They’re more timely and perhaps more personalized than autoresponders.

Autoresponders are pre-written and sent out automatically in a series.  Highly effective but sometimes difficult to keep relevant and timely.

When writing your email’s subject line, try to determine your prospect or reader’s main want/need/desire/problem. 

Ask yourself, “It’s a lot like WHAT?”  Then tell a story.

If I wrote this article in the form of an email, Step 1 is a lot like “The Big Idea with Donny Deutsch” TV show. 

So a subject line for an email about this first step might be:  So What’s The Next Big Idea?

Remember the following when writing marketing emails:

  • What’s my goal in these emails?  In most cases, it’s going to be to get the click.  But not always.  It might just be to provide information.  Like a newsletter.
  • Who are you talking to?  Could be prospects.  Subscribers.  Customers who’ve already bought from you.  Someone who requested your free lead magnet.
  • What are you trying to do to get the click?  Always try to build trust.  By telling stories.  Interesting stories.  Like sitting on the barstool next to someone.

And that’s the 1st step of my 10-Step Master Formula for writing killer autoresponders and broadcast emails.  

Target one specific want, need, desire or problem that the prospect is experiencing.


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