How To Design A Marketing Email Step 10 is the tenth and last step of my 10-Step Master Formula … the 10 crucial steps … that I use to create killer autoresponders and broadcast emails for my clients and myself.
So much more than an afterthought …
Have you ever heard of the fitness and health book and program “Body For Life” by Bill Phillips?
It’s an amazingly effective combination of diet and exercise that … when followed to the letter … brought life-changing results to those who complete the 12-week program.
I know it works because I’ve completed the program. Several times.
The basic idea … the secret … behind the effectiveness of the workout part of the program is to hit high points.
Progressively higher high points in both the strength and cardio workouts as your body adapts and gets stronger.
High points are maximum efforts. When you can’t do one more rep or go any harder in the cardio portion.
But you build up to these high points gradually for each exercise. For one set.
Hitting these high points yields stunning results.
And that kind of reminds of the 10th step of my 10-Step Master Formula for writing kick-ass autoresponders and emails.
Hit On The High Points In a P.S.
A P.S. is defined by Wikipedia as an afterthought following a letter. Or … in our case … an email.
But it’s much more than that when talking about broadcast emails and autoresponders in online marketing.
Believe it or not, the P.S. is one of the most frequently read parts of marketing emails.
So write a P.S. that hits on one of the high points you brought up in your email.
Hit on a guarantee or a certain bonus you know will resonate with your reader.
You want to get your prospects to click on the link and head over to your sales or monetizing page in a ready-to-buy state of mind.
And that’s the 10th and final step of my 10-Step Master Formula for writing killer autoresponders and emails.