Does Mobile Traffic Really Affect Your Business?
Do you run an online business? A local business? Or a business that combines a physical
presence along with an online one?
Well, no matter what you’re doing
right now in your marketing efforts, you need a mobile presence and you need it
yesterday if you want to survive.
If you’re not already taking
advantage of the traffic generated by mobile media, then at least you must have
heard about it. Or read about it.
Do you have any idea how many of
your customers are using their mobile devices … their smartphones and tablets …
to instantly find out what they want to know?
They’re using this access to mobile
websites and mobile apps to change:
Consumers can now use their mobile
devices to interact with businesses from anywhere in the world. And at any time.
I write a travel blog … Utah Travel Secrets … and 56% of its traffic is mobile traffic.
And it continues to grow even though I’ve stepped away from it for
According to StatCounter, as of February 2016, 56% of the world’s internet
traffic is from mobile devices. Mobile
traffic has surpassed desktop traffic completely! Crazy right?
Think about it. A little more than 10 years ago, the iPhone
didn’t even exist. It was first released
on June 29, 2007.
Apple’s iPhone business now
accounts for 69% of its revenue. And that
revenue is bigger than Coca Cola and McDonalds combined.
The informed mobilized shopper
fully expects to find what they’re looking for.
And they want it now.
If you own or run a business … any
kind of business whether online or even local … you’ve got to be aware of some
game-changing trends about mobile traffic or your business won’t survive.
Buyers now have all the power and sellers
are at their mercy.
Your job as a successful marketer is to become the source of
knowledge … the voice your prospects listen to … when they’re making buying
You’ve Got To Be Available In The Medium They Prefer
Mobile device owners are searching for information. Just like those with larger devices have done
in the past. And, of course, still
do. Information they can use immediately
to make a decision.
And they want a user-friendly experience. They lack the time and the patience to jump
If their experience isn’t a positive one, “they gone” as
well-known Chicago White Sox announcer Hawk Harrelson would say.
93% of all
buying decisions today still start with an online search! And for a business to do well in those
searches, they must rank well in the search engines.
This works the same no matter what size screen the consumer
is using. In one study I read:
If you’re a retailer … or a local
business … the top positions are even more important. With the average consumer now doing so much
of their shopping on a smartphone, being the first stop is often the last stop.
If your mobilized website ranks high in the search engine rankings, you’ll attract ready-to-buy customers.
Site Isn’t Mobile Friendly, You’re Losing Customers
If you mobilize your site, visitors
will explore your site and return based on what their initial experience
is. If it’s a bad one, 52% of them won’t
In fact, 48% of them will decide
that a company doesn’t care about them if their mobilized website sucks.
Do You Need Mobile Responsive Design?
Mobile responsive web design means
that you have the exact same URL for your mobile website as for your regular
It also means that your mobile
website will fit any size device … smartphone, tablet, laptop or PC. And be formatted correctly while being easy
The best part? When your mobile site has the same URL as
your regular site, you don’t have to do any extra SEO work to rank your
site higher. It’s the same site.
When your mobile traffic is going
to a different URL, you have to do separate SEO and marketing work to move that
site up in the rankings.
Prospects and customers want
information now and they’re using their smartphones and mobile devices to
make buying decisions on the spot.
And those same people are going
back to the businesses they’ve developed that relationship with.
If you haven’t mobilized your
website yet, what are you waiting for?