good website content writing … in today’s mobile world … even relevant anymore?
love sports. All sports. But especially football. Both college and the NFL although I like the
college game more.
an alumnus, a former player and a long-time season ticket holder of the
University of Utah Utes football team, I don’t miss any of their games.
family and I attended the opening game of the 2016 home season last night and
the place was packed. Standing-room-only
even for an opponent from the FCS division … a lower ranked division with fewer
scholarships and nowhere near the resources of the FBS schools.
a monstrous gleaming new $15 million high-def video scoreboard and a sound
system to match, the display … both visually and audibly … was almost
when there was a break in the action, what did they spend most of the time
showing on that big new board? Fans. The crowd.
doing stupid things because they were right there on the big screen. They had to do something didn’t they?
they showed people’s inane Twitter posts.
Those were interesting.
when the game was on and the action was live, most of the people … even those
who weren’t necessarily football fans … seemed to focus on the action. Either on the field or on the big board.
that’s why they were there. For the
it got me thinking. The internet is kind
of like what I experienced last night.
you’ve read anything about internet marketing … successful internet marketing …
you already understand the importance of
great website content writing. It’s what my businesses
are built on and the model most of my client’s follow.
model hasn’t changed much through the years.
do people use the internet? They use it
to search for information. Credible,
high-value information. Or they want to
find a solution for a problem. They also
go to find answers to questions.
they damn sure don’t go there to find you.
At least not at first when they don’t know who you are.
The More Quality Content You Add To Your Website, The More Your Business Will Grow
that simple. Regardless of what else you
do. If you give visitors the information
they’re looking for … and keep adding to it … the more your traffic will
a somewhat radical concept that most online businesses still don’t get. Pre-selling is the online version of what
to do in the brick-and-mortar world. It
builds trust and respect for your online business. And you
pre-sell by providing valuable online content.
course, everything today seems to revolve around technology. It rules right? So-called marketers even insist that stunning
graphics will do the selling for them.
of like the football game I went to last night.
Loud, visually stunning, pyrotechnical bombardment. But when it came right down to it, people
were there for the game.
good website content writing still rules on the internet. As Rudyard Kipling once said, “Words are, of
course, the most powerful drug used by mankind.”
What About SEO – Search Engine Optimization?
course it’s true that a certain amount of SEO is needed to build a website that
attracts traffic generically. But too
much of an emphasis on SEO is counter-productive.
you ever read a page that you knew was written strictly to adhere to some SEO
formula and made little sense? Where
keywords were just thrown in throughout the article or web page.
Google notices it too. And they now
penalize sites for it. Constantly trying
to tweak your pages is a waste of time when you compare it to over-delivering well-written website content writing.
Engine Optimizers try to fool the search engines. But the people tweaking Google’s algorithms …
and yes, it’s kind of scary … are some of the smartest people in the
… “and there’s probably not as many as there was a while ago” … may soon be
extinct. Google has simply become
impossible to manipulate. For the reason
given in the previous paragraph.
don’t get me wrong. You do have to consider things like:
it’s impossible to write your web pages to impress two viewers … your human
visitors and the search engines. SEO should be blended in with “good
website content writing”.
personal experience into well-researched background information. Establish your credentials as an expert. Do these two things and you’ll inspire trust
in your readers.
this with just the right amount of SEO and you’ll get the jump on your
you present your content in the right way … as I’ve explained above … with the
right amount of SEO, you’ll eventually find yourself in the first 10-20
listings of search engine’s search results page.
Right where you
need to be
to reach your target audience.
that when a visitor finds your site on Google, they pat themselves on the
back. Because they found you. Without you paying a dime for
advertising. Letting your content and
sales page do the rest.
you do want to invest in driving traffic to your site to augment your results
and accelerate the process, you still need great content to hold your visitor’s
investing in building traffic is an entirely different story.